New media art encompasses artworks created with new media technologies, including: digital art, video art, virtual art, internet art, interactive art, sound art, computer robotics, 3D printing, cyborg art, video games and art as biotechnology. History of media art is considered to have begun together with the development of cinema and photographic technologies.
New media art as a term comprises a multitude of different contemporary art genres and the development of technology and digitalization have opened up new creative opportunities for practicing art. New media technologies can be combined with performance art, installations as well as pictorial art, where the artwork can be brought to life via software application. It is often exhibited in installations, public events, museums and galleries.
Subject matter in media art is as wide as in any other movement. What is often distinctive to new media art is a somewhat critical perspective towards technological development. Artist often criticise the media and the effects of dominant technologies onto society and the norms and categorisations they have created. In a manner of speaking, they promote their activism by utilising aspects of the medias they are criticising. Many practitioners of more traditional art movements are beginning to utilize new medias in their work in order to diversify their creative expression. Hence, some consider New Media as a technique, within which new movements are constantly being born. New Media Art can be seen to encompass all techniques used in digitally- based art similarly as traditional fine arts are distinguished by traditional techniques.
There is a fair amount of discussion as to the core characteristics of New Media Art as well as controversy regarding differentiating theories behind the media. The concept of new media art is constantly in development and there is a great deal for art theoreticians to study in order to keep up with the pace.